Marketing Operations & RevOps Leader

Marketing Operations Leader with over $1M+ in documented impact.

I build and scale unified data systems that eliminate invisible operational leakage, unlock actionable business intelligence, and turn marketing from a cost center into a revenue engine.

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Paid Media ROAS
5.3x
Annual Paid Revenue
$587K
Waste Eliminated
$168K
$1.1M+
System-Tracked Impact

Experience

Marketing Director

Ortega Plumbing Heating & Air

Nov 2025 – Present · Los Lunas, NM

  • → Scaled Paid ROAS 3.3x → 5.3x across multi-channel strategy; oversaw $45,000+/mo advertising budget
  • → Recovered $88,419 in sold revenue within 30 days deploying CHIIRP automation (3.3x above projection)
  • → Engineered unified lead attribution system (Looker dashboard, ServiceTitan API integration)
  • → Built production real-time analytics platform (Node.js/React) replacing Zapier/Sheets; 10,000x performance gain
  • → Identified & eliminated $168k+ in annualized marketing waste across channels

Social Media Marketing Manager

Freelance/Self-Employed

Apr 2021 – May 2025 · Remote

  • → 340,000 total views; 134% audience growth across Meta platforms
  • → Produced 50+ commercial video assets (Adobe Creative Suite); one low-spend ad generated 2,000+ Facebook views
  • → Architected segmented B2C campaigns achieving 150% engagement lift and 1,115 qualified website visits
  • → Implemented UTM attribution and A/B testing to isolate high-performing creative assets

Parts Sales Representative

Wagner Equipment Co

Feb 2024 – Oct 2025 · Albuquerque, NM

  • → Architected automated RevOps data pipeline (DBS → Fast Fax → Make.com) reclaiming 80 hours/month
  • → Reduced manual order processing by 75%; eliminated Key Person Risk through centralized data systems

Warehouse Associate

Wagner Equipment Co

Oct 2023 – Feb 2024 · Albuquerque, NM

  • → Mastered WMS and DBS systems for high-volume order fulfillment
  • → Identified and implemented process improvements that accelerated operations

Proven Work

Key Case Studies

Marketing Automation · SMS Orchestration · Lead Recovery

$700K+ System-Tracked SMS Revenue

Built and scaled a multi-campaign SMS automation engine using CHIIRP that drives measurable revenue across three engagement strategies: (1) Reactivation campaigns targeting dead/abandoned opportunities ($435K), (2) Speed-to-lead auto-response sequences ($33K), and (3) Estimate follow-up drips ($269K). Every dollar is system-tracked through ServiceTitan integration.

$700K+
System-Tracked Revenue
6,889%
ROI (owned data)

API Integration · Workflow Automation

$195K/Year Saved: Email-to-CRM Pipeline

Engineered a Make.com + OpenAI pipeline to auto-create ServiceTitan CRM records from inbound lead emails. Previously, someone manually read emails, extracted customer data, and typed it into the CRM—losing ~10 leads per week. The AI-powered pipeline now reads every email, extracts contact + service details, flags duplicates, tags urgency, and auto-creates records. 100% hands-off.

$195K
Annual Waste Eliminated
80 hrs
Manual Work Reclaimed/Month

Lead Management · Paid Media Optimization

50% Response Rate Lift: Speed-to-Lead Automation

Built a Zapier + Yelp API automation that sends personalized SMS to new leads within 5 minutes of a Yelp review coming in. Before automation, response time was 3–4 hours. The 5-minute response window lifted contact rates 50% and prevented leads from booking competitors. Annual impact: ~$42K in recovered revenue.

50%
Response Rate Increase
$42K
Annual Revenue Protected

Full-Stack Development · Real-Time Analytics · Performance Optimization

10,000x Speed Gain: Node.js Analytics Dashboard

Engineered a production-grade real-time analytics platform using Node.js/Express backend and React 18 frontend to replace manual Google Sheets workflows and Zapier automations. The dashboard ingests 1,500+ monthly leads, processes complex attribution logic, and renders live performance metrics. Performance gain: 10,000x faster than the spreadsheet-based system. Freed 4 hours/week of manual reporting work and eliminated $8.2K annually in unnecessary Zapier tasks.

10,000x
Performance Improvement
4 hrs
Manual Work Reclaimed/Week
$8.2K
Annual Savings

Core Competencies

Marketing Operations & RevOps

  • Paid media optimization (Meta/Google Ads)
  • Marketing automation (HubSpot, Marketo)
  • Revenue operations & lead gen
  • CRM integration & data architecture
  • P&L management
  • Event marketing & brand activation

API Development & Automation

  • Full-stack development (Node.js/Express, React 18)
  • API integration (ServiceTitan, CallRail)
  • Workflow automation (Zapier, Make.com, CHIIRP)
  • Production analytics platforms
  • Google Apps Script
  • Real-time data pipelines

Data Architecture & Analytics

  • Data dashboards (Looker, Google Data Studio)
  • Data analytics & attribution
  • Lead tracking & deduplication
  • Unified data systems
  • MySQL databases
  • ETL pipeline design

Tools & Platforms

  • Meta Ads, Google Ads, LSA
  • HubSpot, Marketo, ServiceTitan
  • Google Analytics, Looker, Zapier
  • Adobe CC (After Effects, Premiere, Photoshop)
  • OpenAI GPT-4o, Claude API

LinkedIn Recommendations

"Jacob has a real gift for marketing. He understands the systems, the strategy, and the mechanics behind what makes campaigns actually work, and he understands them at a level most people never reach. He's been one of the earliest people I know to seriously integrate AI into his marketing and sales process, and he does it every single day with real intention."
"What I've always appreciated most about Jacob is his character. He genuinely cares about the people he works with, takes pride in doing things the right way, and isn't afraid to step up when something needs to be done. Any organization would be fortunate to have someone with his talent, dedication, and genuine passion for what he does."
Z
Zander Sanchez
Mentor, Building automation-first businesses
Kassaundra Parent
Manager, Ortega Plumbing Heating & Air

Let's Talk

I'm interested in exploring roles where I can apply systems thinking and technical depth to drive revenue growth. Let's connect.

EMAILJacobWilson48@outlook.comPHONE505-290-1069LINKEDINjacob-wilson-1473a4245