Jacob Wilson Markting Case Studies+ Portfolio
I turn marketing spend into measurable profit through automated systems that scale.
Highlighted Accomplishments
Architecting scalable growth engines that convert digital attention into measurable, high-margin profit.
The $1.06M Annualized Revenue Recovery Engine
The $168k Capital Recovery & Geo-Optimization Audit
Eliminated $168,000 in annualized waste and recovered $4,000–$8,000 in weekly revenue by performing a P&L audit to reallocate ad spend from high-travel, low-margin zip codes into high-density core profit zones.
Experience Highlights
Marketing Director
Ortega Plumbing Heating & Air
2025 - Present
Recovered $88,419 in 30 days ($1.06M annualized) by architecting a full-funnel automation layer in Make.com and CHIIRP.
Eliminated $168,000 in annual marketing waste by geo-optimizing PPC bidding to prioritize high-margin service zones.
Doubled qualified lead volume (12% to 28%) by orchestrating a total shift from legacy media to high-intent digital channels.
Social Media Manager
North Dallas Softwash
2023 - 2024
Scaled B2C digital visibility by driving 1,115+ targeted website visits and a 150% surge in engagement through high-impact Meta campaigns and an integrated growth strategy.
Architected a 5-platform social growth engine (Meta, TikTok, YouTube) that captured 1,418+ high-intent link clicks and scaled audience growth by 19% within 6 months.